More proof in the pudding:
Kids age 6-12 choose the Apple brand over Disney, Nickeldeon, McDonalds (presumably Nintendo too):
http://variety.com/2014/digital/news/kids-love-apples-ipad-more-than-disney-nickelodeon-youtube-survey-1201322460/
Apple’s iPad is the No. 1 brand among children 6-12, beating out Disney, Nickelodeon, YouTube, Netflix, Toys ‘R’ Us, McDonald’s, and multiple snack-food brands, according to a new survey.
Kids see the iPad as the all-in-one digital tool, according to the three-month survey by Tennessee-based consulting firm Smarty Parts. The 2014 survey results represent the culmination of the “tablet takeover,” according to Smarty Pants president Wynne Tyree.
Apple does not market towards kids. At all. They don't make products that look like toys. Yet there you go. Nintendo needs to recognize what's happening here.
Kids want the same thing their parents/older siblings are using, not the dumbed down "for kids" stuff. By age 10/11 they become obsessed with being cool to boot.
Marketing to an older demographic simultaneously appeals to kids precisely because it's something not meant for them. Tell a kid they can have anything they want except pasta, and five minutes they're going to be crying that they don't want pizza or hamburgers but they want pasta.
