I should add too I think the best way to market to kids is to not market to kids.
Kids don't want the freaking "mommy approved" product in the first place.
https://www.youtube.com/watch?v=XCekm_LslUE
That's why overall it seems like the 2DS has been basically a market dud. Aimed specifically at the kids market, but most people who are purchasing a 3DS opt to purchase the more expensive 3DS XL. Nobody, I don't think even kids, want the "for kids 2DS".
Nintendo needs to embrace "being cool". That's not just important for teens and adults but for kids too.







