sc94597 said:
I don't see many elderly/middle-aged people playing games on their iPads/iPhones (if they have any.) Many adults in that age-range don't even have smart-phones/tablets. A dedicated handheld is relatively simpler to use on the otherhand. They insert their game, they click the icon and play. |
I never saw any elderly people playing Brain Training period. Go to an airport, you'll see adults killing time playing on their iPhone allllllll the time.
Brain Training's appeal was actually more with cashing in on women's insecurities about aging (hence the Nicole Kidman commercials), but that audience is extremely fickle, there's always some new diet fad/craze/anti-aging cream that they get obsessed with every 2-3 years or so. They aren't a reliable market, not unless you're Apple and your brand appeal sits somewhere in between an electronics/computer brand and a fashion brand (Chanel, Dolce & Gabbana, etc.).
