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KungKras said:
Gameboy targeted adults initially.
Worked well.


The N64 targeted teenagers/adults early on moreso than kids and was kinda seen as the hot tech device when it first launched. 

That worked very well for Nintendo too, unfortunately the silly decision to go cartridge only dramatically limited the number of games on the system, otherwise I think they would've outsold the SNES fairly easily. 

The SNES also finally overtook the Genesis when they started focusing more on graphics (DKC, Silicon Graphics, best looking game ever, etc.) and let the blood fly in Mortal Kombat 2, made Killer Instinct (their own fighter), and started marketing more towards older consumers (Play It Loud). 

Enthusiasts drive the market IMO. When you get them excited about a product they show up and then that excitement trickles down to other demographics. The PS4 is basically the N64 of today (just minus the crippling cart decision).