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Materia-Blade said:

Nintendo already targets both children, teens and adults.


I'd argue how valid that really is when prior to the New 3DS commercials during Better Call Saul/Walking Dead, almost like 80% of their marketing primarily featured kids or kids w/mom and dad over the last few years. 

Hate to say it, but adults simply don't respond to marketing aimed primarily at kids. 

And kids don't even really go for that as much either ... they want things are aimed at adults as much adults do (sometimes more). 

I think their marketing department basically went like this the last 5 years 

"Oh crap! We're losing casual adults to smartphones! We're losing money for the first time ever! Do something! Lets market to whats left of the Wii audience, gotta be kids and family right?"

That basically led to this (crap) marketing IMO:

https://www.youtube.com/watch?v=7dbGJieRaH0