Soundwave on 10 February 2015
Depends.
I think right now it's primarily the same group of people, hardcore Nintendo fans who are collectors who are snatching up the figures. I see the same guys staking out stores for shipments constantly.
Once the Smash wave 4 or 5 or whatever is over ... y'know I dunno. By then most major Nintendo characters will have their amiibos and maybe saturation starts to set in.
To really drive adoption of the toys I think eventually they need to have a game that really uses them in an integral way, not just as a bonus/side thing.
Right now I actually don't think it's kids buying them for use in the game (like Skylanders). It's mostly adult Nintendo fans buying them for the sake of collecting them.
