Why did Sony choose to target the casual market instead of the core gamer with the PlayStation Vita?

[KBG29]

small44 said:

KBG29 said:

small44 said:

Sony phone are struggling and vita is a console that lack big games how can you expect a vita phone will succeed.

I see the Plystation Phone succeeding because it would offer something that no other manufacture or OS is offering. Sony's phones are already the best on the market, but they still lack the factor that will pull people away from upgrading there Apple or Samsung every two years.

With current 3rd party support i don't see how it will success a lot of people though playstation tv would be a cuccess because it's offer something other micro-console don't have but it failed in the end

The thing is Vita TV is still missing its killer app. Playstation Vue is going to do wonders for the device. Most people will not get PS4 for the kitchen, or the garage, or in some cases kids rooms or master bedrooms. This is were an $80 or less PSTV will shine.

On the 3rd party front, Sony has not done anything to show they are going to grow the user base. Launching a PS Phone across all carriers would give devs and publishers a huge reason to consider the device just based on the potential. If sales take off like thy should Sony and 3rd parties would jump on just like has happened with android and iOS.10M is not enough to take a risk on. 60M or more is a definite return on investment.