highwaystar101 on 19 April 2008
source: http://www.next-gen.biz/index.php?option=com_content&task=view&id=10083&Itemid=2
| Updated: Friday, 18 April 2008 | |
| Miyamoto: Nintendo Still Hardcore-Friendly | |
| By Kris Graft | |
| Shigeru Miyamoto has said that core gamers are still a big part of Nintendo's strategy, despite the company's heavy focus on soccer moms. | |
It's a question that's been rearing its head frequently ever since the release of the Wii: Has Nintendo gone "softcore" in order to appease the mass market? Has it forgotten about the hardcore gamer?Miyamoto, who has said repeatedly that he doesn't necessarily differentiate between the "core" and "casual" gaming set, addressed the question again, nonetheless. "Smash Bros, Mario Galaxy, Mario Kart: These are all recent releases!," he said, using the games as examples of core-friendly titles. "I think it's safe to say that Nintendo is continuing to make enhanced versions of the kinds of games that core gamers want," he said in an article on consumer site 1Up this week. With the upcoming launch of Wii Fit, the Wii may get an additional boost in sales, as if the already short-in-supply console needed any bolstering. Nintendo of America is planning a massive marketing campaign for the game's launch in May. But do the hardcore gamers care? As 1Up points out, many core gamers see the brain trainers and the pet sims and the fitness trackers as "non-games," in a completely non-complimentary sense. Miyamoto asks core gamers to open their minds a bit. "What I want core gamers to understand is that these new types of games are giving them a chance to experience something new, too. Obviously, something like Wii Fit is great for the mass market, but for the core gamer as well. "As the people around you who haven't been playing video games start to try them, that's going to change people's impressions of what videogaming means. "Rather than the core gamer being concerned that we're abandoning them, I hope they'll realize that really what we're trying to do is to create a better environment for their hobby." |








It's a question that's been rearing its head frequently ever since the release of the Wii: Has Nintendo gone "softcore" in order to appease the mass market? Has it forgotten about the hardcore gamer?