Why did Sony choose to target the casual market instead of the core gamer with the PlayStation Vita?

[KBG29]

Lol, Rol.

Vita is the least casual console Sony has ever made.

The real issues are;

1. The fact that they did not make it a full on Playstation Phone.

2. The limited amount of carriers/exclusive deals for the 3G model.

3. The discontinuation of the 3G model, and the lack of a 4G model. Especially now with the speed, and massive amounts of data, which could make remote play and PS Now possible anytime and anywhere.

4. Lack of on board memory. They needed to ship with at least 8GB of on board memory. This would have lessoned the blow of the high price memory cards. At this point it should come with 32GB as a standard.

5. Finally, but I completely blame this on all of the above mistakes which lead to to small of user base. They do not have enough of the 1st and 2nd party suppport. PSP had awsome games like Daxter and the GOW's from Ready at Dawn. It had multiple great games from Sony Bend. It got its own Gran Turismo. It also had 3rd part. Tiger Woods, Madden, WWE, Medal of Honor, GTA.


With all of this said I still think Sony has potential to sell 100M Playstation Phones. Even if all they did was continue it on the PS Vita for another 3 - 4 years. Give the Vita 3GB of RAM for expanded multitasking, 4G for unlimited PSN support anywhere, a 1080p screen for crisp display, 64GB of on board memory as a base model, and the battery life of the Xperia Z3. Release this device with contracts on every carrier in the US, EU, and Japan, and make an unlocked model for peope that prefer unbranded devices. There is an easy 50M+ just sellng to gamers. Keep bringing casual apps, banking, productivity, utility, excersize, etc. and pick at lrast another 50M with the less core gaming group.