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Actually, the PSP found it's decent success thanks to casuals that didn't even use it to play games. Instead they used it a a phone, an MP3 player, and such. That's the biggest reason that the PSP sold as much as it did, it was so easy to hack.

The PSV was basically doomede out of the g€ate, and it would've been a waste of Sony's 1st party resources to develop games to get moderate to low succes for the Vita platform, instead of developing for the smash hit that is/was the PS4.