Nintendo advertises new 3DS on Walking Dead, Better Call Saul

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Soundwave said:

Nintendo needs to market themselves as a more contemporary, cooler brand than they are now (then kids even will respond to that, they want what older kids want, not something "mommy approved"). 

This.

GTA and COD make a fortune from kids cos they are seen  as "cool" and "grown up".

If you market to the dudebros, you get the kids almost by default.