RolStoppable said:
Their strategy has been to double down on mostly existing fans of their products; which makes sense, given that neither the 3DS or Wii U were really designed to appeal to a broader market, so reaching out would most likely fail and additionally piss off their existing base. What goes hand in hand with this is a final push for 3D. The face-tracking is a feature that Nintendo has invested in, so it's worth it for them to advertise it. If this improved technology doesn't convince the 3D skeptics, then at least Nintendo will know (or rather, I hope they will realize) that this direction is a dead end. It doesn't hurt to have certainty because doubt may lead to a return of 3D. To expand on that, the Virtual Boy would be such a product that left doubt; you couldn't say with absolute certainty that 3D isn't what people want because the technology was so limited back then. |
I'd say their strategy has been to double down on the family/kids market. That's been virtually every commercial that they've made. Their marketing in the 90s was for their fanbase and that style of marketing is fairly different to what they've used in the last 4-5 years.
I think they got scared and confused when kids especially starting playing iOS games and figured the best thing to do was to market to kids/family crowd almost exclusively, this is why almost all their commercials were on like the Cartoon Network, but now I think they're realizing that wasn't working.
