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BMaker11 on 05 February 2015
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kitler53 said:
SlayerRondo said:
I think this pretty much shows that the Xbox One price increase for two weeks had no effect given that the sales difference is pretty much the same with no major exclusives to have any effect.

Excess discount stock from the initial price decrease allowed for the Xbox One to remain largely at $350 throughout the two weeks the price increased officially.

which is the primary reason i don't buy the xbox numbers.   ms isn't into losing money for no good reason.  if the price increase had no effect on sales then the price wouldn't have been re-reduced less than 2 weeks later.

They re-reduced it as a loophole to keep it at $350, in the first place. Common sense dictated that they had no plans to ever bring the price back up to $400. But because they said $350 was only for the duration of the holidays, they had to raise it in order to be faithful to that. Then they can turn around and reduce the price again and it's not under the same contract/stipulation/promotion/whatever, so nobody can get mad at them or get them in trouble for false advertising.

I highly doubt they looked at weekly sales and said "hmmm....we sold roughly the same at $400". It was just a matter of them being able to go with the original strategy and keep it $350 for pretty much the whole time. Not to mention, many retailers were still selling for $329 or $350 after January 3rd.