| spemanig said: "If we succeed in the redefinition of video game platforms that I speak of today, our account-based connections with consumers will become very clear. For example, until now it has been taken for granted that software is offered to users at the same price regardless of how many titles they purchase in a year, be it one, five or even ten titles. Based on our account system, if we can offer flexible price points to consumers who meet certain conditions, we can create a situation where these consumers can enjoy our software at cheaper price points when they purchase more. Here, we do not need to limit the condition to the number of software titles they purchase. Inviting friends to start playing a particular software title is also an example of a possible condition. If we can achieve such a sales mechanism, we can expect to increase the number of players per title, and the players will play our games with more friends. This can help maintain the high usage ratio of a platform. When one platform maintains a high active use ratio, the software titles which run on it have a higher potential to be noticed by many, which leads to more people playing with more titles. When we see our overall consumers, they generally play two or three titles per year. We aim to establish a new sales mechanism that will be beneficial to both consumers and software creators by encouraging our consumers to play more titles and increasing a platform’s active use ratio without largely increasing our consumers’ expenditures. -
http://www.nintendo.co.jp/ir/en/library/events/140130/03.html - If you ask me, whatever Iwata is describing here is what will be replacing Club Nintendo. He's clearly talking about this and how it relates to Nintendo's future Nintendo Network-based unified platform and they already said that they'd start with the Wii U. Basically, they're starting to make moves towards their next console NOW. VERY exciting! |
I think so to. It was probabally easier to do away with to old programs they had inplace and release a new streamlined one that covers all markets, then to retrofit it to what was there. (Because there has been talk to doing away with the region locking.) This may include the ddp that is also discontinuing this year also.
