According to MyNintendonews Captain Toad Bombed :P

[Darwinianevolution]

StuOhQ said:

DerNebel said:
Captain Toad must've been incredibly cheap to make for Nintendo (made in about a year, shorter than usual games, basically entirely reuses assets and music(?) from 3D World). 250k in the US in one month? I think Nintendo's very happy with that.

Indeed. A lot of us figured that 1m lifetime WW would be a big win for a budget title like "Toad".

Once the profits cover the developing expenses, this game will get a severe price drop. Maybe a permanent 15$ pricepoint or less. Then it will reach a million easily.