Legend11 on 17 April 2008
http://www.gamesindustry.biz/articles/microsoft-s-gta-iv-spend-to-match-halo-3
Matt Martin 12:25 (BST) 17/04/2008
"Microsoft has said that its marketing push for the Xbox 360 version of Grand Theft Auto IV is going to match that of last year's Halo 3 release.
Matt Martin 12:25 (BST) 17/04/2008
"Microsoft has said that its marketing push for the Xbox 360 version of Grand Theft Auto IV is going to match that of last year's Halo 3 release.
"Our campaign is the same sort of scale as our Halo 3 campaign last year so you can expect to see and hear a lot about GTA IV on Xbox 360 over the coming weeks," commented Stephen McGill, head of gaming for Xbox UK.
"The campaign starts this week with lifestyle press advertising and hits the TV screens this weekend, running through and beyond launch and we’re confident this will help drive awareness of GTA IV and Xbox 360 with a very wide audience."
(more at the link)
