Sony's "The Interview" Reports $15M in Online Sales and Rentals

[sully1311]

naruball said:

sully1311 said:

naruball said:
Not surprised.

Kept hearing how the whole exposure was great for Sony, best PR ever etc and had to laugh. A theater release would have made more. It wouldn't have been a massive success, but, in my opinion, much more successful than it will end up being under these circumstances.

It would of been a massive success if all the cinemas showed it. Case of "there's no such thing as bad publicity".

The whole "there's no such thing as bad publicity" has been proven wrong so many times, it's not even funny. Kowen explained it very well for this case. It usually works for unknown actors/performers who become huge due to exposure. So, for someone like Rebecca Black and "Friday", sure. But for someone like Janet Jackson, it destroyed her career.

And this movie got publicity, not "bad publicity". It's not like an e-mail leaked in which James Franco called Amaricans "dumb" or something. North Korea and Sony got bad publicity, not the movie itself. 

Also my point was that  the publicity that this movie was getting would not bring more cash than had it been released normally in the theatres with simple advertising from Sony and no controversy.  

Well of course there is bad publicity it's just a figure of speech. But I bet this film (and film alone) would of been a financial success if it was released in the major cinemas.