Sony's "The Interview" Reports $15M in Online Sales and Rentals

[sully1311]

kowenicki said:

sully1311 said:

Dallinor said:

n extra.

They may make a substantial amount if the Netflix deal goes through though, and it's still set to release on other services.

Marketing budget probably wasn't that high. Got released on iTunes too.

True.

.....but when you factor in the $100m plus this hack cost them according to security experts plus the couple fo weeks down time at sony pictures then you see that this film is a disaster both financially and reputationally.

It amazes me people have been trying to spin this as something positive since the day it all blew up (to be fair its mainly gaming websites where for some reason people act this way even when its sony pictures and not playstation).   Contra to popular belief there is such a thing as bad publicity and this was a fine example.  Institutional racism and sexism exposed, treating their stars like idiots, a $100m  security bill and countless pissed of employees who are preparing class action lawsuits.

Oh yea, not disagreeing that the long term damage is going to be massive. IF the film did release in all the cinemas though I bet it would of easily paid for its overall budget and then some. Obviously this won't be this case though. Guessing that Sony will get ~$10mil of that the $15mil when Google gets paid.