The thing is, I actually don't think Sony thought they were going to win Nov/Dev... they have gone at their own pace, and only done special deals towards the end of each month.
This is what I think was the conversation at Sony:
1. We will keep the price the same but bundle in some games.
2. But MS will win by a big margin.
3. Well we will do special deals towards the end of each to claw a few sales back and ensure that the end of the year we are still ahead in total sales.
Total sales is more important because the XBo will begin to drop again in sales. So as long as Sony is ahead they can keep ahead. They dont need to win USA by a big margin they just need to keep level, thats a 12m loss for Ms this gen straight away then.
Making an indie game : Dead of Day!
