Multishanks said:
I think Sony is the one who has to put their foot down sooner as well since they need video games to be highly pprofitable. Alsthough their business model allows for great market penetration, its profitability will need to be boosted to help carry the load for the rest of the companies short comings |
The problem is, as long as one company is willing to suck up to them, the other one has to. If Sony puts its foot down, Microsoft will simply offer those two companies sweetheart deals and possibly get Madden and FIFA as exclusives. And vice versa if MS decides to play hardball with them. Both companies would have to be willing to tell EA and Ubisoft in unison, "Look, this is our policy, like it or not. If you don't like it, you're welcome to go PC-exclusive."
