To all the people downplaying it's like you don't even understand what PR and marketing is.
People can bitch and moan all they like about user score and why their favourite game on their favourite system was unfairly treated but the facts of the case are that Nintendo's user scores are often better. Why wouldn't they use this? The fact that the score means almost nothing is irrelevant in this instance. It makes a headline that, at a glance and for the average consumer, paints Nintendo in a positive light.
If Nintendo were to take the advice of many in this thread they would have a black and white ad admitting that their systems isn't selling that well, doesn't really have third party support, doesn't have fancy paid online, doesn't have that many highly rated games despite being out longer, and they would have chosen a metric that shows the competition in a better light. Hell why not just get Nintendo to actually do the competition's advertising for them.
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