I was wondering when I first saw this ad how they made the comparison work, but it makes sense now that I see the addition about userscore. Fact that Vita makes up almost all of the "competitors" games in this comparison indicates to me at least that getting a high userscore isn't about having polished games that noone can deny the quality of (as some would suggest) but that if you want high userscores on metacritic you just need to be on a platform that has less people trolling said scores.
All that said, Nintendo can and should use arbitrary lines in the sand like this for quality games if it makes them look better. That's the PR's job.
...









