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Have you guys been in a coma from 2006-2011? Mario is "cool" in the pop culture because of his retro appeal. Retro = cool.

The NSMB games and Mario Kart have sold a ton the last 7-8 years.

Everyone wants Mario in the next Wreck It Ralph movie.

The problem isn't Mario ... Mario is doing about all he can for Nintendo. He's not getting much meaningful help right now.

Mario related games are about the only thing that sell on the Wii U period.