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Japan - Pokemon game sales skewing towards older gamers



- early purchasers of Pokemon Omega Ruby and Alpha Sapphire were primarily in their 20s
- the proportion of early purchasers under the age of 15 was significantly lower than X/Y
- with Diamond/Pearl, the games sold primarily to preschoolers, 1st – 3rd-graders/4th – 6th
- with HeartGold/SoulSilver, highschoolers and the 19-24 age saw an increase
- with Black/White, the games were mainly by users between the ages of 19 and 24
- with X/Y, they also sold primarily to college students at launch
- franchise sales overall have seen a decline in the last 5 years

http://www.gonintendo.com/s/242874-japan-pokemon-game-sales-skewing-towards-older-gamers

http://www.siliconera.com/2014/12/01/pokemons-audience-growing-older/?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed%3A+siliconera%2FMkOc+%28Siliconera%29

thoughts? expected?