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It worked somewhat for the 360, but thats not the only reason.

People underestimate what the 360 up against. You could have brought the xbox, ps2 and gamecube all for less than half the price of the 360 at launch. Sales only really picked up when Halo 3 launched.

Even if the PS3 launched at the same time, the price difference and quality of games would have made it sold more initially.