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I watch one Let's Play, and they generally have good bits of humor and commentary and only do first couple hours of a game to give impressions. When ever they do special long haul sessions I get bored and think I'd rather be playing a game myself.

On Nintendo's stance I think more companies should understand how Let's Play behind quality games is great marketing. Shadow of Mordor was barely on my radar until watched a Let's Play and really appreciated the Nemesis System.