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Nuvendil said:
It is an improvement, I will give you that. But people I think vastly underestimate the power of good marketing. The difference between "kiddy" and "core" is often as simple as a color or a marketing misstep (GameCube). Nothing *makes* the Wii U a "family" console other than Nintendo keeps making it out to be one in their commercials. It is certainly compatible with the "family gaming" concept with a lot of local multiplayer options, but if that makes it "family" than most consoles have been "family" :P


Have you ever considered that Nintendo actually likes and wants the family/kids-console stigma? Because they constantly renforce it. 

Their first console ever was literally called the "Family Computer", Nintendo won't divorce themselves from the "family console" concept.