By using this site, you agree to our Privacy Policy and our Terms of Use. Close
sethnintendo said:

Must have stole that ad idea from the movie industry.  I haven't seen a horror videogame ad that does that but I do remember a lot of horror movies ads that love showing the audience getting scared watching the movie.  I believe some horror movies showed that the entire time than any footage.

Yeah. I figure it came from the Paranormal Activity campaign. I'm not sure if anyone really used it to great effect before that.