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Kerotan said:
curl-6 said:

Why would more hype lead to a higher proportion of digital sales specifically?

it's a game fans will know they will love and won't be trading in 2 weeks later. FOr example I will buy GTA 5 digitally but if I was to ever get say Destiny it sure as hell wouldn't be digital unless it was a flash sale at bargain price. Minecraft for example has a very high level of sales that are digital. Cheaper title but same logic. 

But on the other hand, many fans will want to own a physical copy both to display it on their shelf and in case their console dies.