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None of my friends buy Blu-Rays like they used to buy DVDs ten years ago or so.

The market for physical media has shrunk incredibly.

Everyone has Netflix nowadays and in the US Hulu too plus most cable providers offer pretty much most new release movies on demand, why get off the couch, drive 10-20 minutes to the store to buy the disc version? Streaming and home cable is much more convenient.

Physical media is headed the way of the dinosaur.

Your kids will laugh at you when you tell them you used to purchase games and movies on a shiny plastic disc and had to drive to the store just to buy every single game or movie you wanted.