naznatips on 14 June 2007
| ssj12 said: the problem with the NPD's numbers are that they dont include Wal*Mart because Wal*Mart doesnt release their sales information. If they included Wal*Mart the numbers would be higher all around. They also dont count mom and pop stores due to the fact theres probably to many of them and they dont release information on sales either. |
You're right, they don't, but they do estimate them. I'd say with the sales data they collect from other stores they should be able to deliver a fairly accurate estimate that keeps them within 5-10% of the true numbers.
