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Dr.Henry_Killinger said:

If Nintendo really wanted this to benefit the Wii U they should've made it Cross Buy. If 1/4 the 3DS userbase bought smash, then at least half of them would have a reason to buy a Wii U, that's 5 million sales right there.

But instead this competiton is supposed to help the game do better? Quite unlikely.

I don't even think cross buy would help the situation quite a bit ... 

The better idea would have been is to release the WII U version first and keep it exclusive for a several months before releasing the 3DS version so that this advantage would have been better leveraged for consumers buying the WII U.