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thismeintiel said:
Burek said:

$400 million is mostly for NFL to use and showcase Surface tablets, and to have logos plastered everywhere. Very little to do with XBox altogether.

While that may be true, it still makes the NFL more synonymous with MS than Sony or Nintendo.  They also had a deal with EA for exclusive advertising, which was probably another multimillion deal.  Either way, both deals haven't really done anything for MS.


Not NPD related, but it is related to the NFL deal, so I had to post it.  Sports announcers keep calling the surface tablets iPads:

http://www.businessinsider.com/microsoft-nfl-surface-ipads-2014-9



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