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Chris Hu said:

Labor Day gave it a huge boost its ahead of the first Iron Man now 320+ is possible.  Its almost ahead of Man of Steel also, that movie had very poor legs it added less then 10 million in its final 66 days of its domestic theatrical run.

Timing of releases do matter ultimately...There was the Brad Pitt Zombie movie and the animation Monsters which ate into its BO gross it could have achieved more.  May end of 2013 should have been the ideal time frame