Microsoft Mocks Sony With "Destiny Fragrance"

[starcraft]

LurkerJ said:

starcraft said:

Let me be clear. I am fully aware that this advertisement could, conceivably, be considered a violation of an agreement between Sony and Activision - I am saying that in this instance, it would be irrelevant. There is zero certainty that a specific *written* agreement exists between Activision and Microsoft forbidding advertising of Destiny. But lets say, for a moment, that it does. What exactly do you think are the ramifications of this violation (which Microsoft would have known the ins and outs of far better than we do)? Activision has almost *no* incentive to enforce their rights, as Microsoft is advertising their game. 

"Oh, they certainly care.  Not necessarily as it pertains to Destiny but rather to the nature of exclusive contracts.

Let's say that part of your business model is to sell exclusive advertising contracts to various vendors.  If a loophole is found that circumvents the very nature of those agreements, why would anyone pay for them in the future?  If nothing is done, the client being wronged would be angry and would undoubtedly turn to similar tactics in the future.  You would lose a revenue stream as well as the appearance that you are in control of your own intellectual property.  "

http://gamrconnect.vgchartz.com/post.php?id=6650575

I couldn't have said it better.

I'll take your word on the bolded.

Which is unfortunate, as what you've quoted doesn't attempt to negate the vast majority of what I have said...