| Ka-pi96 said: I very much doubt it. It has helped publicise Destiny, so Activision will be greatful for that. I doubt they care much about the exclusive marketing deal other than for financial reasons, so if they can get a bit of extra publicity without actually doing anything then I'm sure they would be quite pleased. Possible conspiracy theory: What if.... Activision are the ones that gave Microsoft the idea to do this? :O |
Oh, they certainly care. Not necessarily as it pertains to Destiny but rather to the nature of exclusive contracts.
Let's say that part of your business model is to sell exclusive advertising contracts to various vendors. If a loophole is found that circumvents the very nature of those agreements, why would anyone pay for them in the future? If nothing is done, the client being wronged would be angry and would undoubtedly turn to similar tactics in the future. You would lose a revenue stream as well as the appearance that you are in control of your own intellectual property.
