Microsoft is just trying to help advertising the game, like back then when they almost single handedly advertised FFXIII, don't be so negative about it people, it worked out for Sony then too.
“It appeared that there had even been demonstrations to thank Big Brother for raising the chocolate ration to twenty grams a week. And only yesterday, he reflected, it had been announced that the ration was to be reduced to twenty grams a week. Was it possible that they could swallow that, after only twenty-four hours? Yes, they swallowed it.”
- George Orwell, ‘1984’







