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Aielyn said:

First he says that there's no point focusing on the consumer that just wants to passively be entertained. They interpreted that to mean "no point focusing on casuals". Which is nonsense. He's saying that games should be about gaming, not about a story that you watch. He's criticising development of games that are really nothing more than somewhat-interactive movies, and praising games that engage the player.

That's a very wishful interpretation of his words, to say the least. He explicitly expressed disinterest into catering to people who have only a passing interest in games and view all forms of entertainment as basically fungible. The author of the piece may well have had an agenda in writing this, but so do you in (mis)reading it.