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Wikipedia defines Public Relations, herein abbreivated as PR, as:

the practice of managing the spread of information between an individual or an organization and the public.[1] Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.[2] The aim of public relations is to persuade the public, prospective customers, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions.

This means that any control over the spread of information between an entity, such as an individual or an organization, and the publically is defined as PR. Control of information boils down to full secrecy (restraining access to information), total transparency (providing access to information), or any possible combination in between. If it is revealed to the public then it is PR. If it is revealed to a private party it is not PR, but if that private party reveals it publically then it now becomes PR.

PR has no relation to whether something validity or whether or not it is a fact or opinion.

The above is fact, the following is opinion:

Although facts, PR or not, are objectively true, I come from the school of thought that believes that all PR is made with an intention by the entity making the statement. If that PR is an opinion, then it is clearly skewed in favor of the person who stated it, and should be taken with a grain of salt at best and completely dismissed at worse. If that PR is a fact, then it holds more weight and it cannot be dismissed, but the intention or motive behind releasing that fact is what is to be considered in that circumstance.

 

And if you didn't read any of that here is for those with tiny attention spans:

Everything made public by an organization or individual publically is PR (Public Relations). This has no bearing on whether the statement is true, false, a fact, or an opinion.



In this day and age, with the Internet, ignorance is a choice! And they're still choosing Ignorance! - Dr. Filthy Frank