Weirdness: Mario, Luigi, and Sonic Are Advertising A Chinese Mobile Phone Network

[anonymunchy]

Kotaku has updated their story:
Update: Nintendo tells Kotaku, "Nintendo has not licensed the use of our characters in this instance."

I wonder how Nintendo will react to this.

EDIT: http://kotaku.com/why-are-nintendo-characters-in-this-chinese-smartphone-1616813987