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Nintendo's launch trajectory for the Wii U was pretty blatantly obvious

Nintendo Land = Wii Sports (the game that shows off the usage of the controller through various family friendly mini-games)

NSMB = Zelda: TP (the big Nintendo sequel to one of their core Nintendo IP, in this case 2D Mario has generally always been a bigger seller than Zelda)

Zombi U = Red Steel (the Western third party launch shooter to show that you can play teh hardcore games on Ninty too).