Yoshida: I don't understand people who only want AAA

[Dr.Henry_Killinger]

KLXVER said:

Dr.Henry_Killinger said:

Yoshida has been their since the PS1, he got promoted with the release of PS4. Part of the the massive reconstruction that people have been saying Sony has been undergoing. He's basically taken Kaz's spot and Kaz has taken Kutaragi's spot I think. 

Really? What did he use to do? Iwata started out as a programmer.

His wiki article is pretty small.

Shuhei Yoshida (吉田修平 Yoshida Shuhei^?) is President of Sony's Worldwide Studios for Sony Computer Entertainment Inc. Yoshida is among those responsible for the creation of Sony Computer Entertainment Inc.'s 170-person internal product development team. His internal product development operation includes studios in Foster City, Calif., San Diego, Calif., Santa Monica, Calif., Bend, Oregon, and Salt Lake City, Utah.

Sony Computer Entertainment[edit]

Yoshida joined Sony Corporation in 1986, where he was involved in the corporate strategy group, as well as coordinating the PC business. Additionally, he was one of the initial members of the PlayStation project in February 1993, where as the lead account executive he headed Sony Computer Entertainment Inc.'s third party licensing program. Yoshida has many best-selling titles under his belt, including SCEA's premier online game with voice-enabled headset Socom: U.S. Navy Seals, as well as Jak and Daxter, Twisted Metal: Black, and ATV Offroad Fury. In the studio, Yoshida was executive producer for; Gran Turismo, Ape Escape, The Legend of Dragoon, and other titles.

tl;dr

In the year of 2013, Yoshida gained significant popularity due to his largely increased openness and presence with consumers and the gaming industry around the announcement and the launch of the PlayStation 4. This was mainly achieved by breaking news and frequently answering questions from consumers via his Twitter account, appearing as a guest on various gaming podcasts, being featured in official PlayStation videos, among other things which he still does to this day.