S.T.A.G.E. said:
Gears sells thats why MS wants it. Sony referred to this at E3. They dont just invest in games that sell like Microsoft. They invest in games for the sake of games if the games are good. Gears style does not represent MS, it represents Epic Games and their Unreal style. The only reason Epic gave up the IP was because MS keeps begging them for it and even after they handed the title to People Can Fly MS was still dependent. So dependent in fact that they threw away a new IP made from scratch at MS that would represent them. They bought up all of the best talent in the industry who left Irrational Games, Sony Santa Monica and other companies and are using them to make Gears. Its not about creativity for them, nor style.
Sony buys companies, yes but they have better relationships with companies that they acquire than Microsoft. Look at Bungie the reason Bungie left was because MS would've had them on Halo duty forever. Its not about creativity or growth, its about what sells to MS. They are just bunch of suits when it comes to their thinking patterns.
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Yeah, continue to believe what a company tells you, that usually works out fine :).