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SanAndreasX said:
Most Japanese video game companies have side businesses which keep them generally solvent even when they don't appear to be releasing much at times when more prolific Western companies are struggling.. Konami has health clubs, slot machines, and Yu-Gi-Oh cards. Namco Bandai has toys, anime, and amusement parks. Square Enix has a sizable toy division. Sega Sammy has anime, slot machines and arcades in Japan. All of them, including Nintendo, have comic divisions.


Though I do think in this case Nintendo is aiming bigger if they want to consider it a pillar(s) among their console and handheld market, but you bring up a good point.