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There are a few big chances for Europe:

-Germany, it's already one of the wealthiest economies in the world, and like 100 million people live there, but it's kind of consumed by PC gaming. Hopefully Wii and DS can change this.

-Eastern-Europe. If countries like Ukraine, Latvia, Poland, Romania, etc can become as big economies as Western-European countries, the potential is huge. I mean, only half of Europe's population lives in a games market, in most countries almost no games are sold.

-The prices. In Europe the prices of games are sky high. If they reduce prices enough, more people will logically buy them.