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1. Amaizing launch lineup and advertisement of console after a HYPE digital evet/e3.

2. Plenty of great games, FAST. Therefore, a MK, Smash, Pokémon or something fans want a ton within a year.

3.As powerful / more than the rest, yet still the cheapest.

4. High standard advertisements, mk8 was a great example of that from Nintendo(well.......basically the first this gen,)

I think that's it.