VXIII said:
" Analysts said $500 million would likely be a record spent on a single game - especially one without an established track record. To break even, Activision would have to sell about 15 million to 16 million units of a $60 game " Activision did announce the 500M budget though. |
Since the majority of that budget will be spend on advertising like with all Activision FPS. I'm surprised that there aren't already a mega ton of online adds for the game.