While watching the IGN video q/a with Reggie, someone there mentioned the fact that the new Zelda U game had some similarities to Japanese anime and that got me thinking. Zelda is a series that isn't nearly as popular in Japan as it used to be. Let's look at the Japan Zelda game sales:
| Pos | Game | Platform | Year | Genre | Publisher | North America | Europe | Japan | Rest of World | Global |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | The Legend of Zelda | NES | 1986 | Action | Nintendo | 3.74 | 0.93 | 1.69 | 0.14 | 6.51 |
| 2 | Zelda II: The Adventure of Link | NES | 1987 | Adventure | Nintendo | 2.19 | 0.50 | 1.61 | 0.08 | 4.38 |
| 3 | The Legend of Zelda: Ocarina of Time | N64 | 1998 | Action | Nintendo | 4.10 | 1.89 | 1.45 | 0.16 | 7.60 |
| 4 | The Legend of Zelda: A Link to the Past | SNES | 1991 | Action | Nintendo | 2.42 | 0.91 | 1.15 | 0.13 | 4.61 |
| 5 | The Legend of Zelda: Phantom Hourglass | DS | 2007 | Action | Nintendo | 1.81 | 1.77 | 0.95 | 0.47 | 5.01 |
| 6 | The Legend of Zelda: The Wind Waker | GC | 2002 | Action | Nintendo | 2.60 | 0.99 | 0.89 | 0.13 | 4.60 |
| 7 | The Legend of Zelda: Spirit Tracks | DS | 2009 | Action | Nintendo | 1.37 | 0.87 | 0.74 | 0.26 | 3.25 |
| 8 | The Legend of Zelda: Majora's Mask | N64 | 2000 | Action | Nintendo | 1.90 | 0.67 | 0.73 | 0.06 | 3.36 |
| 9 | The Legend of Zelda: Twilight Princess | Wii | 2006 | Action | Nintendo | 3.66 | 2.03 | 0.60 | 0.67 | 6.95 |
| 10 | The Legend of Zelda: Ocarina of Time | 3DS | 2011 | Action | Nintendo | 1.64 | 0.92 | 0.57 | 0.23 | 3.35 |
| 11 | The Legend of Zelda: Link's Awakening | GB | 1992 | Action | Nintendo | 2.21 | 0.96 | 0.54 | 0.13 | 3.83 |
| 12 | The Legend of Zelda: Link's Awakening DX | GB | 1998 | Adventure | Nintendo | 1.00 | 0.63 | 0.45 | 0.13 | 2.22 |
| 13 | The Legend of Zelda: Oracle of Seasons | GB | 2001 | Adventure | Nintendo | 0.87 | 0.52 | 0.41 | 0.06 | 1.86 |
| 14 | The Legend of Zelda: Oracle of Ages / Seasons | GB | 2001 | Adventure | Nintendo | 0.92 | 0.53 | 0.41 | 0.06 | 1.92 |
| 15 | The Legend of Zelda: A Link Between Worlds | 3DS | 2013 | Action | Nintendo | 0.98 | 0.54 | 0.41 | 0.14 | 2.06 |
| 16 | The Legend of Zelda: Skyward Sword | Wii | 2011 | Action | Nintendo | 1.94 | 1.08 | 0.37 | 0.37 | 3.75 |
| 17 | The Legend of Zelda: A Link to the Past | GBA | 2002 | Action | Nintendo | 1.75 | 0.52 | 0.33 | 0.10 | 2.70 |
| 18 | The Legend of Zelda: The Minish Cap(weekly JP sales) | GBA | N/A | Action | N/A | 0.00 | 0.00 | 0.27 | 0.01 | 0.27 |
| 19 | Classic NES Series: The Legend of Zelda | GBA | 2004 | Adventure | Nintendo | 0.46 | 0.17 | 0.24 | 0.02 | 0.89 |
| 20 | The Legend of Zelda: The Minish Cap | GBA | 2004 | Action | Nintendo | 0.89 | 0.22 | 0.22 | 0.10 | 1.42 |
| 21 | Classic NES Series: Zelda II: The Adventure of Link | GBA | 2004 | Adventure | Nintendo | 0.37 | 0.14 | 0.17 | 0.01 | 0.70 |
| 22 | The Legend of Zelda: The Wind Waker | WiiU | 2013 | Action | Nintendo | 0.55 | 0.24 | 0.10 | 0.07 | 0.96 |
| 23 | The Legend of Zelda: Twilight Princess | GC | 2006 | Action | Nintendo | 1.15 | 0.36 | 0.04 | 0.04 | 1.59 |
Now, looking at this chart it's pretty clear that Nintendo sales have gone down in Japan for Zelda. They are now releasing Hyrule Warriors (based on a game series that is popular mostly in Japan). It would appear that the main Zelda game is attempting to also be appealing to the Japanese. What if this is Nintendo's strategy going into the future? To make Zelda more and more Japanese appealing?







