As this thread has demonstrated, it seems impossible to say for sure which is the more impressive, there are far too many different factors at hand.
Watch Dogs has set a new industry sales record for launch of a new IP. That, to me, is impressive. MK8 has sold 1.2 million in its first weekend on a single console that has a user base of 6 million. To me, that is equally impressive.
Both have shifted consoles; it could be argued that MK8 shifting WiiU consoles was a more difficult task, but then MK8 has the weight of a huge franchise behind it.
4 million over several consoles in a week versus 1.2 million on one console on launches staggered over 4 days can't be compared - it's apples and oranges. Likewise, the current attach rates can't be compared yet, because of Watch Dogs's head-start.
I think a few months are needed before I could say for sure which impressed me more.
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