What about all the third party games that dont have a successful launch? How does one success somehow remove the failures of others? The purpose of the titanfall exclusivity was to mitigate the risks involved of launching a new ip, while also maintaining control of the ip. In hindsight, yes, Titanfall might have done a lot more revenue as a multiplatform game.
However, what if the game had failed to catch on? Respawn would have probably had to close shop and the ip would be dead. Since people are unable to see into the future, respawn opted to take a conservative approach to protect the future potential of their studio. Taking microsofts money to fund the game and advertise it helped reduce the risk involved in launching a new ip. That way, even if it did fail, the studio would be able to remain intact and try something new to break into the market...
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